Business Case Studies by Topic - Strategy

Below is a list of case studies taken from the Strategy section of Business Case Studies. Choose your sub topic from the list of arrowed links below the Strategy heading.

Strategy case studies

    • Aims and objectives in business

      • NATS Logo

        Effective strategies for long-term growth

        Edition 18: This case study explores the strategies NATS is employing to achieve its vision of being a global provider of air traffic solutions.

      • Anglo American Logo

        Social responsibility - using resources more efficiently

        Edition 15: This case study shows how Anglo American, through its aims and objectives, is driving forward its approach to sustainable development.

      • UNISON Logo

        Driving forward environmental aims and objectives

        Edition 13: This case study focuses on the way businesses impact on the environment. One of UNISON's aims is to help to improve the environment at work and, by so doing, contribute to efforts to tackle climate change.

      • Kellogg's Logo

        Using aims and objectives to create a business strategy

        Edition 12: This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy.

      • Michelin Logo

        Business aims, objectives, and values

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain the relationship between aims, objectives, values, and plans, identify Michelin’s mission and its economic objectives, understand the importance of organisational values.

      • Advantage West Midlands Logo

        The business of economic development and regeneration

        Edition 8: This case study examines how one of the UK’s most important regions, the West Midlands, with a long history of industrial innovation is undergoing development and regeneration in order to meet with changes in demand and supply and to consolidate its position at the heart of the UK economy.

      • Freeserve Logo

        Objectives and dynamic strategies in an expanding market

        Edition 6: This case study looks at Freeserve, its corporate objectives and the strategies it has developed to achieve them.

      • British Waterways Logo

        Developing initiatives to improve financial stability

        Edition 4: This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major area. It describes how British Waterways has re-aligned its activities in a way that maximises revenue potential from a range of sources in order to create financial stability.

      • Independent Insurance Logo

        Using technology to create a paperless office

        Edition 4: This case study focuses on an innovative information technology-based development in the communications systems of Independent Insurance which was designed to pave the way towards a paperless business environment.

    • Business expansion

      • Dixons Group Logo

        Organisational change

        Edition 4: This case study focuses upon how the Dixons Group developed a business strategy which enabled it to achieve its corporate aim ‘to be number one in the electrical and electronic market-place’.

      • Burmah Castrol Logo

        Building a joint venture in an emerging market

        Edition 4: This case study focuses on a joint venture between Castrol, Burmah Castrol’s lubricants business, and Vietnam’s Saigon Petroleum. It sets out the rationale for the joint venture and examines the benefits to the two parties.

      • Nokia Logo

        Building a global telecommunications business

        Edition 4: This case study focuses on how Nokia has become a key global player in the telecommunications industry.

    • Business organisation

      • Coca-Cola Great Britain Logo

        Creating an effective organisational structure

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, explain how a regional structure can support both centralised and localised decision making, describe the regional structure of The Coca-Cola Company.

      • Waterstones Logo

        Decentralisation within a book retailer

        Edition 5: This case study looks at why Waterstone’s chose to decentralise and examines the impact that this has had upon the business.

      • Heinz Logo

        Reinventing the organisation - Heinz Europe

        Edition 4: This case study focuses on the way in which Heinz, one of the world’s major global companies, has set out to reinvent itself at a time when it is already preeminent in a range of global food markets.

    • Business planning

    • Business start up

    • Business strategy

      • Chartered Institute of Management Accountants Logo

        Developing ethical business strategies

        Edition 18: This case study examines how CIMA qualified management accountants apply ethical standards to help support and direct strategic decision making and the setting of business strategies.

      • Tesco Logo

        Vision, values and business strategies

        Edition 18: This case study examines Tesco strategies, the reasons behind each component and how vision, aims and cultural value interrelate to make the strategies successful.

      • IMI Logo

        Engineering Advantage - strategy in action

        Edition 17: This case study looks at how IMI has developed its strategy of ‘Engineering Advantage’, combining its skills and knowledge, customer insight and innovation to achieve global market leadership.

      • Mott MacDonald Logo

        Creating strategic direction

        Edition 13: This case study focuses on how Mott MacDonald stands out in its competitive environment by using the skills and knowledge of its people to achieve its business purpose.

      • Health Development Agency Logo

        Strategy in action - healthy schools

        Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of carefully planning any new initiative, understand the relationship between aims and objectives, and ends and means, value the importance of making objectives SMART.

      • Insolvency Service Logo

        Helping individuals and companies that are in financial difficulties

        Edition 10: As a result of carefully reading the Case Study, students should be able to: know that the Insolvency Service is a public body, identify key functions of the Insolvency Service, know what insolvency, bankrupt, administration, and liquidation mean.

      • Bryant Homes Logo

        Building a competitive advantage

        Edition 7: This case study outlines how Bryant Homes, one of the UK’s leading home building companies, has developed a competitive strategy.

      • Design Council Logo

        Using innovation to improve performance

        Edition 7: This case study illustrates the importance of design as part of the strategic process of innovation and shows how the design process helps to apply new thinking to fundamental questions that concern all businesses.

      • Akzo Nobel Logo

        Building the heritage of sustainable products

        Edition 6: This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers to reflect the importance of sustainable production and effects on the environment.

      • IBM Logo

        Helping develop e-business and e-customer service

        Edition 6: This case study examines how IBM, one of the world’s leading Information Technology and Communications businesses, is enabling a variety of other businesses to take the “e” revolution further.

      • LINK Logo

        Providing means of payment for today and for the future

        Edition 6: This case study shows how LINK is now at a crossroads in terms of its ongoing development. LINK is therefore building a strategy to secure its future. This is where strategic thinking is necessary.

      • Autoglass Logo

        Making life easier for the motorist

        Edition 5: This case study examines the way Autoglass developed strategies and day-to-day tactics in order to evaluate and monitor progress while advancing its established corporate objectives.

      • Gardner Merchant Logo

        The business of re-invention

        Edition 5: This case study examines how Gardner Merchant re-invented itself from contract caterer to become a true multi-service provider for a wide range of people-based services.

      • Securicor Logo

        Securicor and the private finance initiative

        Edition 5: This case study focuses upon Securicor’s strategy for developing PFIs that enable it to provide high value services in return for developing long-term revenue streams for its business.

      • ICI Logo

        The transformation of ICI

        Edition 4: This case study focuses on how ICI, an intelligent, modern company, has altered the way in which it does business in order to create more value for customers.

      • Powergen Logo

        Achieving growth in a competitive marketplace

        Edition 3: This case study looks at how PoweGen has created strategies to help it compete in a changing market.

      • Morgan Crucible Logo

        Thinking global - acting local

        Edition 2: This case study epitomises the transformation of a business over a relatively short period of time, to become a world niche market leader in materials technology.

      • MG Car Company Logo

        The rebirth of the MGF

        Edition 2: This case study focuses upon the rebirth of a much-loved brand with a unique British heritage - the MG.

      • ScottishPower Logo

        Building a multi-utility business

        Edition 2: This case study therefore focuses on the way in which one such organisation - ScottishPower has developed a multiutility strategy that will enable it to keep ahead of the field in serving customers in the next century and beyond.

      • Ford Logo

        Strategies for leadership

        Edition 2: This case study looks at Ford 2000's strategies for leadership which allowed Dagenham 2000 to develop its own plans to be a ‘centre of excellence’, within a world class manufacturer.

    • Culture in business

      • Siemens Logo

        Creating a high performance culture

        Edition 12: This case study highlights how committed employees contribute to the growth of an organisation and describes how a high performance culture delivers business benefits.

      • Jaguar Logo

        Changing the culture at Jaguar

        Edition 6: This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to create new ways of working for the twenty-first century.

    • Decision making in business

      • Chartered Institute of Management Accountants Logo

        Decision making techniques

        Edition 17: This case study illustrates how management accountants use financial data to help make informed decisions.

      • Chartered Institute of Management Accountants Logo

        Improving strategic decision making

        Edition 14: This case study looks at a structured approach to decision making. It shows how CIMA-trained management accountants have the skills to offer strategic and practical advice and can contribute to effective decision making at all levels in a business.

      • npower Logo

        Managing risk through effective team-based decision making

        Edition 13: This case study highlights the skills necessary for creative problem solving and effective decision making at RWE npower.

      • Chartered Institute of Management Accountants Logo

        Financial information in decision making

        Edition 13: This case study looks at the roles and duties that management accountants cover in a business and at CIMA, an organisation which supports management accountants through training and certification.

      • Network Rail Logo

        Critical Path Analysis at Network Rail

        Edition 11: This case study highlights the importance of planning for major projects and how using Critical Path Analysis contributes to efficient and effective use of resources.

      • Chevron Logo

        Decision-making in an uncertain world

        Edition 4: This case study focuses on the decision-making processes at Chevron, which operates only upstream in the UK.

    • Enterprise in business

      • Institution of Engineering and Technology Logo

        Entrepreneurship in engineering

        Edition 17: This case study examines the relationship between engineering and enterprise and the role that the IET has played in developing engineer entrepreneurs.

      • Bannatyne Logo

        From ice cream van to Dragon's Den - Duncan Bannatyne

        Edition 14: This case study focuses on Duncan Bannatyne, one of the UK's best-known entrepreneurs.

      • CMC Markets Logo

        Enterprise in the fast lane

        Edition 14: This case study focuses on the entrepreneur, Peter Cruddas, who set up his own business CMC Markets in the early 1990s with just £10,000 capital.

      • Intellectual Property Office Logo

        Intellectual property rights and entrepreneurship

        Edition 13: This case study shows how the UK Intellectual Property Office (UK IPO) helps owners and entrepreneurs to protect their ideas or concepts by registering their intellectual property rights.

      • NFTE-UK Logo

        Developing enterprise skills

        Edition 12: This case study looks at the work of The Network for Teaching Entrepreneurship (NFTE) in schools. It focuses the link between NFTE and a range of small businesses set up by students within one school and helps to show students what areas of business need to be understood before starting up a small enterprise.

      • NFTE-UK Logo

        The importance of entrepreneurship in small businesses

        Edition 11: This case study helps students understand entrepreneurship and its importance to the economy as well as types of ownership.

      • McDonald's Restaurants Logo

        Franchising and entrepreneurship

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the concept of franchising , understand the advantages to the franchisee , understand the advantages to the franchisor.

      • Bloomberg Logo

        Money markets and more

        Edition 6: This case study focuses upon the development of Bloomberg as a unique entrepreneurial organisation supplying a range of services for investors and businesses across the world.

      • NFTE-UK Logo

        Teaching youth to build businesses

        Edition 6: This case study shows how many young people have been encouraged to improve their numeracy, literacy and communication skills by learning through ‘enterprise’ under the NFTE initiative.

    • Growth in business

      • IMI Logo

        Developing growth strategies to become a market leader

        Edition 18: This case study shows how IMI uses a variety of strategies to grow each platform of its business to work towards achieving its mission and goal.

      • Bibby Line Group Logo

        Growth through investment

        Edition 17: This case study looks at the strategies used by Bibby Line Group to grow the business, whilst retaining a strong family ethos.

      • Go-Ahead Logo

        Meeting needs in a competitive sector

        Edition 13: This case study outlines how deregulation, organisational structure and planning can support growth of a company.

      • Davis Service Group Logo

        Growing a company by international aquisition

        Edition 13: This case study describes and analyses the growth of the Davis Service Group.

      • asos.com Logo

        Strategic growth in the fashion retail industry

        Edition 13: This case study looks at how asos.com uses the Internet as a channel for business growth.

      • Northern Rock Logo

        Pursuing a growth strategy

        Edition 11: This case study helps students understand how companies grow by meeting needs.

      • Land Securities Group Logo

        Combining factors of production to achieve growth objectives

        Edition 10: As a result of carefully reading the Case Study, students should be able to: identify the four Factors of Production and their importance, understand the nature of enterprise, and its central role in producing goods and services efficiently.

      • DSG international Logo

        Pursuing a growth strategy

        Edition 9: As a result of carefully reading the Case Study, students should be able to: differentiate between Ansoff’s four growth strategies, show why market research was important to Dixons in choosing strategies, understand how a SLEPT analysis helps to inform strategic decision making.

      • Hazlewood Sandwiches Logo

        Going for growth by investing in people, products and plant

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why businesses need ongoing investment in plant, people and products, identify three main ways of appraising/evaluating investment opportunities, describe ways in which Hazlewood Sandwiches has invested in its employees.

      • MFI Furniture Group Logo

        Growth through well-planned investment

        Edition 9: As a result of carefully reading the Case Study, students should be able to: distinguish between short term and long term assets, understand the need for a strategy for growth, identify some indicators of financial success.

      • MFI Furniture Group Logo

        Generating cash for growth

        Edition 8: This case study examines how in 1999 MFI recognised the need to make key changes in order to develop a successful competitive strategy. In particular it focuses on how the organisation has managed its finances more effectively.

      • Dixons Group Logo

        On-line shopping

        Edition 7: This case study looks at why Dixons turned to the Internet, and why for them it is proving a success.

      • Rolls-Royce Logo

        Expanding a business through skilful acquisition

        Edition 7: This case study shows how Rolls-Royce has identified key areas of the marine markets on which to focus. Today, marine activity accounts for about 15% of the Rolls-Royce group’s turnover. It has the potential to move to about 30% of the group’s turnover over the next 10 years.

      • NASDAQ Logo

        The first electronic stock market

        Edition 7: This case study looks at how Nasdaq aims to achieve its vision to create a truly global securities market, without geographic boundaries or time limits, that will put leading companies in contact with a broadening pool of investors worldwide.

      • Glynwed Logo

        Strategically repositioning a business

        Edition 6: This case study analyses how and why Glynwed's strategy of divestment and acquisition has enabled it to obtain a market leadership position in two key markets.

      • Dixons Group Logo

        Going for growth

        Edition 6: This case study looks at the Group’s approach to growth, first in the context of the UK domestic market and then in relation to its recent moves into Ireland and continental Europe.

      • Bass Group Logo

        The future is branded

        Edition 5: This case study focuses on how Bass is growing its core business organically as well as through acquisition and how branding is a cornerstone of its business strategy.

      • Provident Financial Logo

        Entering overseas markets

        Edition 5: This case study focuses on the expansion of Provident Financial into markets outside the United Kingdom and Ireland.

      • Jefferson Smurfit Group Logo

        Focused, global and integrated

        Edition 4: This case study examines the three central strategies of the Smurfit story - focused growth, global scope, and integrated development.

      • 3i Group Logo

        Venturing for growth

        Edition 3: In this case study, we look at a very important relationship for an increasing number of small and medium sized businesses in this country - the one that they build up with investors. In particular, we focus on the role of 3i Group, the leading specialist investor in unquoted companies in the UK.

      • Bass Group Logo

        Creating a global business

        Edition 3: This case study looks at Bass Group’s acquisition of Holiday Inn Worldwide and how the Group has brought focused strategic thinking to Holiday Inn hotels.

      • Dalgety Logo

        Creating a European branded business

        Edition 2: This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood manufacturer.

    • Mission in business

      • Foreign & Commonwealth Office Logo

        Delivering the mission statement

        Edition 14: This case study examines how the FCO meets its goals through the skills and competencies of its people.

      • Nuclear Decommissioning Authority Logo

        The business of nuclear decommissioning

        Edition 12: This case study shows how a clear mission statement, SMART objectives, strategy and tactics all contribute to a successful planning framework for an organisation.

      • IKEA Logo

        Meeting the needs of the consumer

        Edition 4: This case study focuses on a particularly successful business idea which resulted in the foundation of IKEA, one of the largest home furnishing companies in the world. It examines IKEA’s vision/mission statements and considers how consumer needs can be met.

    • Risk in business

      • Eurostar Logo

        Calculating and managing risk

        Edition 16: This case study examines how Eurostar proactively manages risk through its business continuity programmes.

      • Rolls-Royce Logo

        The power of partnerships

        Edition 5: This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts and increase its market share.

      • Alstom Logo

        Achieving a competitive advantage through risk management

        Edition 4: This case study describes how risk management has helped ALSTOM to supply a fleet of high speed tilting trains, maintenance and associated services.

    • Sectors of industry in business

      • OPITO  Logo

        Sectors of industry

        Edition 15: This case study shows the importance of primary sector activities in the oil and gas industry, highlighting the range of work and the skills required.

    • Strategic planning in business

      • TNT Logo

        Delivering a business strategy

        Edition 16: The case study explores how TNT delivers its business strategy and achieves consistently high standards of service through its people.

      • Anglo American Logo

        Adding value through asset optimisation

        Edition 16: This case study shows how Anglo American ensures it operates in the most efficient way possible. Since 2008 Anglo American has, through the implementation of its AO programme, been able to deliver on its stated target of saving $1 billion from core operations by 2011.

      • Zurich Logo

        A customer-centred approach to providing insurance

        Edition 16: This case study examines the customer-focused approach of Zurich, the insurance and financial services provider

      • Amway Logo

        Combining an offline and online business

        Edition 8: This case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.

      • Morgan Stanley Logo

        Matching people with technology to create a global strategy

        Edition 8: This case study examines the work undertaken by Morgan Stanley to ensure that it is making the best possible use of the opportunities offered by new technology and the benefits to itself and its customers resulting from its conspicuous success.

      • DETR Logo

        Using planning to construct a better future

        Edition 4: The four school transport plans illustrated in this case study show how schools, teachers and students have worked together to develop plans to improve the journey to school.

    • Types of organisation in business

      • Building Societies Association Logo

        Building societies and other types of organisation

        Edition 13: This case study outlines different types of business organisations and their purpose. It highlights the similarities and differences between other types of business and building societies.

      • HMRC Logo

        Businesses and taxation

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how strong business growth can benefit the UK by creating employment and raising tax revenues, describe ways in which the Inland Revenue/Customs and Excise supports business by providing advice and helping businesses to reduce costs, understand ways in which Inland Revenue/Customs and Excise communicates information about taxation, advice and support to the wider public.

      • Nationwide Logo

        Securing customers' interests through mutual ownership

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand that all businesses have ownership and management structures, understand the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision, appreciate how mutuality can provide mutual organisations with competitive advantage.

      • FTSE Group Logo

        The contribution of the FTSE4Good Index to socially responsible investment

        Edition 8: This case study examines the work of FTSE Group, one of the world’s best-known data providers. FTSE manages over 20,000 financial indices including its best known product: the FTSE 100. It also focuses on the new family of indices, FTSE4Good, a new standard for socially responsible investment.

      • McDonald's Restaurants Logo

        The route to fast food franchising

        Edition 8: This case study examines the success and reasons of franchising and investigates the special three-way relationship that exists between franchisee, franchisor and the suppliers at McDonald’s Restaurants.

      • Building Societies Association Logo

        Adding value - the case for building societies

        Edition 6: This case study explores the two different organisational forms, mutual and plc, which now operate in the same financial market.

      • Coca-Cola Great Britain Logo

        Working with bottling franchisees around the world

        Edition 3: This case study focuses on the ways in which high quality relationships have been established with bottling franchisees across the globe to make sure that consumers' needs and wants can be met in the most effective way.

      • Yorkshire Building Society Logo

        The virtuous circle of mutuality

        Edition 2: This case study focuses on the way in which one Building Society - The Yorkshire Building Society has remained loyal to its tradition and to its members - the virtuous circle of mutuality.

      • Abbey National Logo

        Converting to a PLC

        Edition 2: This case study looks at the process behind Abbey National's decision to convert from a building society to a plc.

    • Vision in business

      • ARM Logo

        A vision for a smarter world

        Edition 18: This case study will demonstrate how ARM’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners.

      • Syngenta Logo

        Values into vision

        Edition 17: This case study demonstrates how Syngenta’s vision, mission and values help drive the company’s culture.

      • Virgin Trains Logo

        Implementing a new vision at Virgin Trains

        Edition 15: This case study looks at how the implementation of a new vision is transforming the culture and performance of Virgin Trains.

      • London 2012 Logo

        London 2012 - achieving the vision

        Edition 14: This case study shows how creating a clear vision and set of values has made it possible to establish clear objectives for delivering an unforgettable Olympic and Paralympic Games in London 2012.

      • Eversheds Logo

        Developing vision and values to build a market strategy

        Edition 11: This case study helps students understand how companies develop and communicate their vision and values to improve performance.

      • Legal Services Commission Logo

        Promoting social inclusion through access to legal services

        Edition 10: As a result of carefully reading the Case Study, students should be able to: know that direct public sector involvement in the UK economy has declined in the last 25 years, explain how government appointed bodies are responsible for contracting services to private businesses, understand how regulation and contract supervision promotes greater efficiency in public service.

      • Arla Foods Logo

        The Natural 1st Choice Dairy Company

        Edition 8: This case study looks at the growth of a producers co-operative to become the largest dairy group in Europe and how rapid growth required a values-driven culture and identity. This has enabled Arla Foods to create leading brands across a range of markets.

      • Cummins Logo

        Powering forward with a new vision

        Edition 7: This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees as its strengths while at the same time embracing new ways of doing things that are essential for driving the business forward.

    • Stakeholders in business

      • Reed Elsevier Logo

        Corporate responsibility and stakeholders

        Edition 18: This case study shows how Reed Elsevier’s business benefits from meeting the needs of all of its stakeholders.

      • Kellogg's Logo

        Stakeholder engagement

        Edition 18: This case study demonstrates how Kellogg’s business strategy is stakeholder-focused. The company’s decisions and actions are all made with the best interest of its stakeholders at the heart.

      • BT Logo

        Stakeholders as partners

        Edition 16: This case study shows how BT engages with its stakeholders. It explains how the company is working with different stakeholder groups to reduce the environmental impact of its operations.

      • Primark Logo

        Engaging with stakeholders

        Edition 16: This case study looks at how Primark engages with some of its key external stakeholders.

      • Shell Logo

        Balancing stakeholder needs

        Edition 15: The case study examines how stakeholders influence the achievement of these aims and how Shell seeks to meet the needs of all of its stakeholders and balance the social, economic and environmental impacts of its work.

      • Co-operative Food Group Logo

        Ethically serving stakeholders

        Edition 14: This case study shows how The Co-operative Group's values contribute to improving the diet and health of the UK.

      • Vodafone Logo

        Stakeholders in recycling and re-use

        Edition 13: This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users.

      • Amway Logo

        The role of stakeholders

        Edition 13: This case study explores the relationship between Amway and its stakeholders.

      • Nuclear Decommissioning Authority Logo

        Meeting responsibilities to stakeholders

        Edition 13: This case study focuses on how the Nuclear Decommissioning Authority listens to and makes sure that it meets legal and other responsibilities to its stakeholders.

      • Corus Logo

        Sustainable business at Corus

        Edition 12: This case study outlines how Corus contributes to sustainable development and good business practice through its steel recycling initiatives.

      • Land Securities Group Logo

        Using strategy and planning to measure, monitor and report performance

        Edition 12: This case study describes the role of business planning in providing clear direction for an organisation and the importance of Key Performance Indicators as measures of success.

      • Asda Logo

        Meeting stakeholder needs through community involvement

        Edition 11: This case study helps students understand how companies meet their stakeholders needs through community involvement.

      • Michelin Logo

        Respecting stakeholder values

        Edition 11: This case study helps students understand the difference between stakeholders and shareholders and how companies must respect their values.

      • Cadbury Schweppes Logo

        Engaging stakeholders in a business

        Edition 10: As a result of carefully reading theCase Study, students should be able to: understand why it is important for organisations to engage with their stakeholders, be able to identify key stakeholders, suggest ways of engaging with stakeholders.

      • Association of Investment Trust Companies (AITC) Logo

        Organisations and shareholders

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how share issues help companies to fund their activities, explore the relationship between companies and their shareholders, explain the advantages of being a shareholder.

      • BT Logo

        Sustainability, stakeholders and profits

        Edition 9: As a result of carefully reading the Case Study, students should be able to: describe the moral principles underpinning the pursuit of sustainable development, describe some benefits of sustainability, identify factors that are important to stakeholders.

      • Cummins Logo

        Online connectivity to meet stakeholder needs

        Edition 9: As a result of carefully reading the Case Study, students should be able to: explain what is meant by B2B (Business to Business) marketing , distinguish between internal and external customers, show how online connectivity confers competitive advantage in a fast moving industry. ,

      • Cadbury Schweppes Logo

        Stakeholders and Corporate Community Investment

        Edition 8: This case study focuses on how Cadbury Trebor Bassett - the UK confectionery division of Cadbury Schweppes provides a positive role model and acts as a benchmark in how to exercise Corporate Community Involvement.

      • HMRC Logo

        Acting as a regulator and enabler

        Edition 8: This case study looks at the central role of the Inland Revenue in helping to ensure that governments are adequately funded. It also examines the work of the Inland Revenue as service-provider, enabler and regulator and the steps the Inland Revenue has taken to become more customer focused.

      • Center Parcs Logo

        Sustainable tourism in forest surroundings

        Edition 7: This case study focuses on the Center Parcs concept. It illustrates the importance of meeting the needs of all stakeholder.

      • Cadbury Schweppes Logo

        Growing the value of a business for shareholders

        Edition 5: This case study focuses on how Cadbury Schweppes creates long-term value for its shareholders. Cadbury Schweppes has introduced a business process called Managing for Value, which now underpins every business decision made and unites every business unit within the group behind this objective.

      • Port of London Authority Logo

        Operating a statutory body in a commercial environment

        Edition 4: This case study examines how PLA, a public trust, manages its business and meets the needs of a wide range of stakeholders.

      • Abbey National Logo

        Building community partnerships

        Edition 4: This case study examines how Abbey National has developed effective community partnerships.

      • Body Shop Logo

        The Body Shop approach to stakeholder auditing

        Edition 3: This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their various aims and objectives.

What does ‘Strategy’ cover?

Case studies focusing on this part of the curriculum illustrate what having a mission, vision, aims and objectives means to a business and how a company decides on the strategies and tactics that will deliver its aims and objectives.

Other core aspects of strategy include:

  • Managing change
  • Decision making
  • Growing the business
  • Managing stakeholder relationships

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