Strategy case studies
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- Aims and objectives
- Business organisation
- Business start up
- Business strategy
- Culture
- Decision making
- Enterprise
- Growth
- Mission
- Risk
- Sectors of industry
- Strategic planning
- Types of organisation
- Vision
- Stakeholders
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Aims and objectives in business
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Social responsibility - using resources more efficiently
Edition 15: This case study shows how Anglo American, through its aims and objectives, is driving forward its approach to sustainable development.
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Driving forward environmental aims and objectives
Edition 13: This case study focuses on the way businesses impact on the environment. One of UNISON's aims is to help to improve the environment at work and, by so doing, contribute to efforts to tackle climate change.
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Using aims and objectives to create a business strategy
Edition 12: This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy.
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Business aims, objectives, and values
Edition 10: As a result of carefully reading the Case Study, students should be able to: explain the relationship between aims, objectives, values, and plans, identify Michelin’s mission and its economic objectives, understand the importance of organisational values.
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The business of economic development and regeneration
Edition 8: This case study examines how one of the UK’s most important regions, the West Midlands, with a long history of industrial innovation is undergoing development and regeneration in order to meet with changes in demand and supply and to consolidate its position at the heart of the UK economy.
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Business organisation
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Creating an effective organisational structure
Edition 10: As a result of carefully reading the Case Study, students should be able to: understand that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, explain how a regional structure can support both centralised and localised decision making, describe the regional structure of The Coca-Cola Company.
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Business start up
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Supporting new business start-ups
Edition 14: This case study looks at the challenges of setting up a new business and at some of the decisions that must be made by a budding entrepreneur.
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Business strategy
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Creating strategic direction
Edition 13: This case study focuses on how Mott MacDonald stands out in its competitive environment by using the skills and knowledge of its people to achieve its business purpose.
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Strategy in action - healthy schools
Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of carefully planning any new initiative, understand the relationship between aims and objectives, and ends and means, value the importance of making objectives SMART.
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Helping individuals and companies that are in financial difficulties
Edition 10: As a result of carefully reading the Case Study, students should be able to: know that the Insolvency Service is a public body, identify key functions of the Insolvency Service, know what insolvency, bankrupt, administration, and liquidation mean.
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Culture in business
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Creating a high performance culture
Edition 12: This case study highlights how committed employees contribute to the growth of an organisation and describes how a high performance culture delivers business benefits.
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Decision making in business
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Decision making techniques
Edition 17: This case study illustrates how management accountants use financial data to help make informed decisions.
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Improving strategic decision making
Edition 14: This case study looks at a structured approach to decision making. It shows how CIMA-trained management accountants have the skills to offer strategic and practical advice and can contribute to effective decision making at all levels in a business.
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Managing risk through effective team-based decision making
Edition 13: This case study highlights the skills necessary for creative problem solving and effective decision making at RWE npower.
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Financial information in decision making
Edition 13: This case study looks at the roles and duties that management accountants cover in a business and at CIMA, an organisation which supports management accountants through training and certification.
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Critical Path Analysis at Network Rail
Edition 11: This case study highlights the importance of planning for major projects and how using Critical Path Analysis contributes to efficient and effective use of resources.
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Enterprise in business
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From ice cream van to Dragon's Den - Duncan Bannatyne
Edition 14: This case study focuses on Duncan Bannatyne, one of the UK's best-known entrepreneurs.
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Enterprise in the fast lane
Edition 14: This case study focuses on the entrepreneur, Peter Cruddas, who set up his own business CMC Markets in the early 1990s with just £10,000 capital.
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Intellectual property rights and entrepreneurship
Edition 13: This case study shows how the UK Intellectual Property Office (UK IPO) helps owners and entrepreneurs to protect their ideas or concepts by registering their intellectual property rights.
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Developing enterprise skills
Edition 12: This case study looks at the work of The Network for Teaching Entrepreneurship (NFTE) in schools. It focuses the link between NFTE and a range of small businesses set up by students within one school and helps to show students what areas of business need to be understood before starting up a small enterprise.
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The importance of entrepreneurship in small businesses
Edition 11: This case study helps students understand entrepreneurship and its importance to the economy as well as types of ownership.
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Franchising and entrepreneurship
Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the concept of franchising , understand the advantages to the franchisee , understand the advantages to the franchisor.
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Growth in business
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Growth through investment
Edition 17: This case study looks at the strategies used by Bibby Line Group to grow the business, whilst retaining a strong family ethos.
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Meeting needs in a competitive sector
Edition 13: This case study outlines how deregulation, organisational structure and planning can support growth of a company.
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Growing a company by international aquisition
Edition 13: This case study describes and analyses the growth of the Davis Service Group.
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Strategic growth in the fashion retail industry
Edition 13: This case study looks at how asos.com uses the Internet as a channel for business growth.
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Pursuing a growth strategy
Edition 11: This case study helps students understand how companies grow by meeting needs.
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Combining factors of production to achieve growth objectives
Edition 10: As a result of carefully reading the Case Study, students should be able to: identify the four Factors of Production and their importance, understand the nature of enterprise, and its central role in producing goods and services efficiently.
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Pursuing a growth strategy
Edition 9: As a result of carefully reading the Case Study, students should be able to: differentiate between Ansoff’s four growth strategies, show why market research was important to Dixons in choosing strategies, understand how a SLEPT analysis helps to inform strategic decision making.
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Going for growth by investing in people, products and plant
Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why businesses need ongoing investment in plant, people and products, identify three main ways of appraising/evaluating investment opportunities, describe ways in which Hazlewood Sandwiches has invested in its employees.
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Growth through well-planned investment
Edition 9: As a result of carefully reading the Case Study, students should be able to: distinguish between short term and long term assets, understand the need for a strategy for growth, identify some indicators of financial success.
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Generating cash for growth
Edition 8: This case study examines how in 1999 MFI recognised the need to make key changes in order to develop a successful competitive strategy. In particular it focuses on how the organisation has managed its finances more effectively.
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Mission in business
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Delivering the mission statement
Edition 14: This case study examines how the FCO meets its goals through the skills and competencies of its people.
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The business of nuclear decommissioning
Edition 12: This case study shows how a clear mission statement, SMART objectives, strategy and tactics all contribute to a successful planning framework for an organisation.
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Risk in business
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Calculating and managing risk
Edition 16: This case study examines how Eurostar proactively manages risk through its business continuity programmes.
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Sectors of industry in business
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Sectors of industry
Edition 15: This case study shows the importance of primary sector activities in the oil and gas industry, highlighting the range of work and the skills required.
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Strategic planning in business
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Delivering a business strategy
Edition 16: The case study explores how TNT delivers its business strategy and achieves consistently high standards of service through its people.
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Adding value through asset optimisation
Edition 16: This case study shows how Anglo American ensures it operates in the most efficient way possible. Since 2008 Anglo American has, through the implementation of its AO programme, been able to deliver on its stated target of saving $1 billion from core operations by 2011.
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A customer-centred approach to providing insurance
Edition 16: This case study examines the customer-focused approach of Zurich, the insurance and financial services provider
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Combining an offline and online business
Edition 8: This case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.
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Matching people with technology to create a global strategy
Edition 8: This case study examines the work undertaken by Morgan Stanley to ensure that it is making the best possible use of the opportunities offered by new technology and the benefits to itself and its customers resulting from its conspicuous success.
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Types of organisation in business
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Building societies and other types of organisation
Edition 13: This case study outlines different types of business organisations and their purpose. It highlights the similarities and differences between other types of business and building societies.
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Businesses and taxation
Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how strong business growth can benefit the UK by creating employment and raising tax revenues, describe ways in which the Inland Revenue/Customs and Excise supports business by providing advice and helping businesses to reduce costs, understand ways in which Inland Revenue/Customs and Excise communicates information about taxation, advice and support to the wider public.
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Securing customers' interests through mutual ownership
Edition 10: As a result of carefully reading the Case Study, students should be able to: understand that all businesses have ownership and management structures, understand the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision, appreciate how mutuality can provide mutual organisations with competitive advantage.
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The contribution of the FTSE4Good Index to socially responsible investment
Edition 8: This case study examines the work of FTSE Group, one of the world’s best-known data providers. FTSE manages over 20,000 financial indices including its best known product: the FTSE 100. It also focuses on the new family of indices, FTSE4Good, a new standard for socially responsible investment.
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The route to fast food franchising
Edition 8: This case study examines the success and reasons of franchising and investigates the special three-way relationship that exists between franchisee, franchisor and the suppliers at McDonald’s Restaurants.
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The virtuous circle of mutuality
Edition 2:
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Vision in business
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Implementing a new vision at Virgin Trains
Edition 15: This case study looks at how the implementation of a new vision is transforming the culture and performance of Virgin Trains.
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London 2012 - achieving the vision
Edition 14: This case study shows how creating a clear vision and set of values has made it possible to establish clear objectives for delivering an unforgettable Olympic and Paralympic Games in London 2012.
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Developing vision and values to build a market strategy
Edition 11: This case study helps students understand how companies develop and communicate their vision and values to improve performance.
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Promoting social inclusion through access to legal services
Edition 10: As a result of carefully reading the Case Study, students should be able to: know that direct public sector involvement in the UK economy has declined in the last 25 years, explain how government appointed bodies are responsible for contracting services to private businesses, understand how regulation and contract supervision promotes greater efficiency in public service.
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The Natural 1st Choice Dairy Company
Edition 8: This case study looks at the growth of a producers co-operative to become the largest dairy group in Europe and how rapid growth required a values-driven culture and identity. This has enabled Arla Foods to create leading brands across a range of markets.
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Powering forward with a new vision
Edition 7:
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Stakeholders in business
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Stakeholders as partners
Edition 16: This case study shows how BT engages with its stakeholders. It explains how the company is working with different stakeholder groups to reduce the environmental impact of its operations.
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Engaging with stakeholders
Edition 16: This case study looks at how Primark engages with some of its key external stakeholders.
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Corporate responsibility and stakeholders
Edition 16: This case study shows how Reed Elsevier's business benefits from meeting the needs of all of its stakeholders.
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Balancing stakeholder needs
Edition 15: The case study examines how stakeholders influence the achievement of these aims and how Shell seeks to meet the needs of all of its stakeholders and balance the social, economic and environmental impacts of its work.
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Ethically serving stakeholders
Edition 14: This case study shows how The Co-operative Group's values contribute to improving the diet and health of the UK.
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Stakeholders in recycling and re-use
Edition 13: This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users.
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The role of stakeholders
Edition 13: This case study explores the relationship between Amway and its stakeholders.
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Meeting responsibilities to stakeholders
Edition 13: This case study focuses on how the Nuclear Decommissioning Authority listens to and makes sure that it meets legal and other responsibilities to its stakeholders.
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Sustainable business at Corus
Edition 12: This case study outlines how Corus contributes to sustainable development and good business practice through its steel recycling initiatives.
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Using strategy and planning to measure, monitor and report performance
Edition 12: This case study describes the role of business planning in providing clear direction for an organisation and the importance of Key Performance Indicators as measures of success.
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Meeting stakeholder needs through community involvement
Edition 11: This case study helps students understand how companies meet their stakeholders needs through community involvement.
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Respecting stakeholder values
Edition 11: This case study helps students understand the difference between stakeholders and shareholders and how companies must respect their values.
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Engaging stakeholders in a business
Edition 10: As a result of carefully reading theCase Study, students should be able to: understand why it is important for organisations to engage with their stakeholders, be able to identify key stakeholders, suggest ways of engaging with stakeholders.
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Organisations and shareholders
Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how share issues help companies to fund their activities, explore the relationship between companies and their shareholders, explain the advantages of being a shareholder.
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Sustainability, stakeholders and profits
Edition 9: As a result of carefully reading the Case Study, students should be able to: describe the moral principles underpinning the pursuit of sustainable development, describe some benefits of sustainability, identify factors that are important to stakeholders.
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Online connectivity to meet stakeholder needs
Edition 9: As a result of carefully reading the Case Study, students should be able to: explain what is meant by B2B (Business to Business) marketing , distinguish between internal and external customers, show how online connectivity confers competitive advantage in a fast moving industry. ,
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Stakeholders and Corporate Community Investment
Edition 8: This case study focuses on how Cadbury Trebor Bassett - the UK confectionery division of Cadbury Schweppes provides a positive role model and acts as a benchmark in how to exercise Corporate Community Involvement.
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Acting as a regulator and enabler
Edition 8: This case study looks at the central role of the Inland Revenue in helping to ensure that governments are adequately funded. It also examines the work of the Inland Revenue as service-provider, enabler and regulator and the steps the Inland Revenue has taken to become more customer focused.
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