Page 6: Conclusion
Becoming an entrepreneur is not for everyone. It involves considerable challenges. Peter Cruddas provides an example of someone who has risen from a relatively humble background to set up a business and grow into a large enterprise.
Peter possesses a number of traits that have enabled him to achieve his objectives. His business would not have grown without hard work and careful planning and some risk taking. However, he is not just a risk taker. He is also an innovator with an eye for the detail of what works. Now he is able to share some of that expertise, as well as provide financial support, to entrepreneurs of the future.