LoginPage 3: Corporate values and aims - meeting stakeholders expectations
Today, the intelligent organisation recognises that its own future well-being is, to a certain extent, dependent on the well-being of the communities within which it operates at a local, national and global level. It is important that investments which take place in the community, in terms of education, the environment, training, art and cultural institutions and many other causes are carefully thought through.
Of course, decisions related to corporate citizenship are rather more difficult than the traditional business decisions which managers are used to making. Clear aims and objectives need to be established which fit well with an organisation's corporate values and aims.
The intelligent organisation today will take these issues seriously and will seek to design careful, flexible, comprehensive strategies to guide their decisions. Organisations such as The Coca-Cola Company therefore have established strategies for corporate citizenship.
Coca-Cola's strategy recognises that the well-being of communities is inextricably linked to the well-being of the business environment. A healthy business climate cannot co-exist for long with an ailing social environment. Strengthening both is therefore a goal of Coca-Cola's corporate philanthropy.
