Making the world's best known product A Coca-Cola Great Britain case study
Page 3: Manufacturing Coca-Cola
Primarily, Coca-Cola is manufactured by franchisees who are the world's leading bottling and canning companies. This franchise business is strictly controlled by The Coca-Cola Company.
Soft drinks manufacture is a competitive business. Manufacturing techniques are continually improved. This helps meet the highest quality standards for its products using the most cost effective production techniques. For example, very small changes in the shape of the can could save a canning factory millions of dollars in production costs.
The production of Coca-Cola involves two major operations:
creating the packaging material
bottling and canning the finished drink.
Coca-Cola Great Britain | Making the world's best known product