Making the world's best known product
A Coca-Cola Great Britain case study

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Page 12: Performance feedback to canners and bottlers

In addition to each canner or botTtler's own quality assurance procedures, sample bottles and cans from each market are tested regularly by The Coca-Cola Company. The results are then reported back to the packagers.

This feedback helps The Coca-Cola Company and the franchisee to work together and identify opportunities for improvement. Franchisees undergo constant training and retraining in quality assurance, and can always ask for help and advice about ongoing improvement.

Coca-Cola Great Britain | Making the world's best known product