The importance of social responsibility A Coca-Cola Great Britain case study
Page 8: Conclusion
The 'Coca-Cola' promise is simple, solid and timeless: The Coca-Cola TCompany exists to benefit and refresh everyone who is touched by its business. Part of this promise is to continually operate as a model business citizen, consistently shaping business decisions to improve the quality of life in the communities in which it does business.
The Company is committed to monitoring performance in the area of social responsibility against benchmarks to make sure that it is, and continues to be, a good citizen as well as the benchmark global brand.
Coca-Cola Great Britain | The importance of social responsibility