Coca-Cola GB seeks to develop intelligently its product range in order to 'benefit and refresh everyone'.
Building the range involves developing existing and new products in existing and new markets. The key to maximising consumer satisfaction lies in doing the market research properly and getting the range right.
As a result of carefully reading the Case Study, students should be able to: understand that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, explain how a regional structure can support both centralised and localised decision making, describe the regional structure of The Coca-Cola Company.
Below are external web links provided by Coca-Cola Great Britain in relation to their business activities.
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