Assure is still a relatively new technology for Corus. The company is confident of its success because the technology fills an emerging gap in the market and because sufficient demand appears to exist.
In the case of Corus this particular innovation has raised its market profile, has helped to promote its other products and has enhanced its reputation within the industry.
This case study looks at how Tata Steel is committed to environmentally-sound practices and tackling the challenges of sustainability.
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