Bringing an innovative product to market: Assure®
A Corus case study

Page 5: Conclusion

Assure is still a relatively new technology for Corus. The company is confident of its success because the technology fills an emerging gap in the market and because sufficient demand appears to exist.

In the case of Corus this particular innovation has raised its market profile, has helped to promote its other products and has enhanced its reputation within the industry.

Corus | Bringing an innovative product to market: Assure®

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