Competitive advantage through sustainable product development in construction
A Corus case study

Page 2: Conclusions from the analysis of the external environment

A sustainable building is one that limits energy use and scarce resources. This is vital because 26% of the UK's energy use is linked to heating buildings.

  • Governments will use building regulations and planning permission controls to meet the Kyoto protocol.
  • Outer town developments will be restricted in favour of inner city developments including brownfield sites.
  • There will be a shortage of housing as demand increases because of more households and increased life expectancy.
  • Land will be increasingly scarce and therefore expensive especially in the South-East so it will have to accommodate more people per acre, through dense development.
  • As car ownership increases, there will be a 50% increase in car journeys.

Corus | Competitive advantage through sustainable product development in construction

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