Page 6: Conclusion
The end of the first decade of the 21st century will be remembered as a period of rapid recession. During this time, many people have lost their jobs and famous banks and retail outlets have gone out of business.
Businesses need to respond to the challenges of a recession. The key to riding out a recession is to provide high quality services that customers want and need.
Davis provides a good example of a company producing a portfolio of services to customers in well-chosen markets. By cutting costs and focusing on investing in growth opportunities, the Group is able to grow in periods of recovery as well as recession.