Going for growth
A Dixons Group case study

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Page 6: Conclusion

All four recent moves into European markets outside the UK represent expansion through growing the Group within its existing areas of expertise in markets that have been identified as having attractive growth potential.

The product mixes fit comfortably with Dixons' current UK operations and the markets have scope for development. Given this thoroughness of approach, it is hardly surprising that Dixons Group plc was named Company of the Year in the Sunday Times/NatWest Business Enterprise Awards for 2000.

Dixons Group | Going for growth