Page 6: Conclusion
The success of Egg is connected to the way it treats its people.
Its enduring purpose sets out what it wants to provide as an organisation and where its targets lie. This includes having satisfied and well-motivated people who strive to deliver an excellent service for customers thus achieving greater shareholder value.
By achieving these aims, both the organisation and its people get what they require. This is what Mayo described as a psychological contract- at Egg it is called '10/10'.