Developing clear strategies to fulfil objectives within cultural aims and values
An Enterprise Rent-A-Car case study

Page 6: Conclusion

Enterprise has established itself as a market leader through its clear focus on maintaining the Enterprise Rent A Car 19 Image 1highest standards in all that it does. At the heart of its success has been the setting and updating of clear strategies that all internal stakeholders are aware of. Its management has never rested on its laurels, but has remained focused on growth through clear planning and monitoring of its strategies. Central to all that Enterprise does is its commitment to a set of core values that underpin every action that it is involved in.

Enterprise Rent-A-Car | Developing clear strategies to fulfil objectives within cultural aims and values

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