Driving change through values and culture
An Enterprise Rent-A-Car case study

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Page 3: Values

Enterprise Rent A Car 20 4While the Enterprise company has grown and expanded, it has maintained Jack Taylor’s original personal philosophies of taking care of customers and employees. Enterprise’s values have always been the foundation that influences all of its operations, contributing to its success as a company. Values are the beliefs and guiding principles that influence the activities of a business and how it operates. For Enterprise, its values underpin its overall mission as a company, which is: to exceed our customers’ expectations for service, quality and value ... to provide our employees with a great place to work ... and to serve our communities as a committed corporate citizen.

Enterprise’s values directly impact its customers, employees and the local communities that the business serves. These values are:

  • Our brands are the most important things we own
  • Personal honesty and integrity are the foundation of our success
  • Customer service is our way of life

We maintain an uncompromising focus on customer service, from our distinctive professional dress and courteous demeanour, to our practice of directly linking career advancement opportunities to the actual customer service we provide.

Enterprise offers a range of career prospects from apprenticeships and internships through to graduate opportunities and focusses on recruiting people with an aptitude for customer service.

  • Our company is a fun and friendly place where teamwork rules
  • We work hard…and we reward hard work

When one branch finds a new idea or technique that works, this is communicated and shared so that the entire company benefits.

  • Great things happen when we listen…to our customers and to each other
  • We strengthen our communities one neighbourhood at a time

Enterprise strives to make a positive economic impact in the neighbourhoods, towns and cities where it does business. Every branch aims to be involved in its local community. For example, the local Enterprise Flex-E-Rent branch partnered with the Shropshire Star newspaper in an initiative to distribute thousands of pounds among charities and community groups to make a vital difference to people’s lives.

  • Our doors are open

The Enterprise business revolves around its customers and employees. “This means conducting business with integrity, being honest, working hard and never forgetting to have a little fun along the way.


Enterprise Rent-A-Car | Driving change through values and culture