first direct case studies and information | The Times 100

first direct
Case studies in The Times 100

Edition 14 Using customer service to position a business

This customer service case study shows how the online bank first direct positions itself in the retail banking sector.
Edition 13 Using market research to relaunch a brand

This market research case study shows how first direct has used market research to revitalise its brand.

More from first direct

Below are external web links provided by first direct in relation to their business activities.