Meeting needs in a competitive sector
A Go-Ahead case study

Page 1: Introduction

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Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people nationally. Around 800 million passenger journeys are made on its services annually.  The business' recent achievements are reflected in: turnover growth (the value of revenue from sales) operating profit (the profit it makes from day-to-day...
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Page 2: Deregulation

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Go-Ahead's history is closely tied to the story of transport privatisation in this country. The company was created as a result of bus privatisation and deregulation in 1986. Previously buses had operated in the public sector. Privatisation took the various bus companies into private company ownership while deregulation gave bus companies the freedom to set where and when bus services could...
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Page 3: Growth

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Growth is essential for business. As more customers buy services turnover grows, this leads to extra profit which can then be put back into expansion. Go-Ahead has grown steadily since 1994. The turnover and profit figures shown in the introduction demonstrate this. The company grows in two main ways: organic growth - ploughing back profits into expanding its businesses taking over other...
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Page 4: Planning for the future

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[audio= for the future]

In 2000, what is now the Department for Transport (DfT) published its Transport 2010 The 10 Year Plan (the government's transport plan). It was firmly backed by Go-Ahead because it works towards a truly integrated transport system. It is crucial to create a seamless network of transport services taking us from school/university, work, home and leisure facilities. It aims to increase bus...
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Page 5: Decentralisation

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Managing and controlling operations is a major issue for any organisation. Some companies are highly centralised decisions would be made at Head Office level and filtered down. This is called a centralised or top-down view of decision making. A decentralised approach The other approach, which is used by Go-Ahead, is decentralisation. Meeting needs is central to a company's success. Transport...
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Page 6: Conclusion

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Public transport is at the heart of any economy. The public needs and demands high-quality, modern and efficient transport services, particularly in dense centres of population. Go-Ahead has put itself in a strong position within this market by recognising the needs of car users e.g. Park & Ride and rail station car parking. It supports the government's initiatives to create well-run...
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