Page 10: Conclusion
Consumer driven companies use market research to find out about the needs and requirements of their customers. For producers of foods, properly conducted taste tests are an excellent way of gauging consumers' views in order to inform ongoing product development. Greggs plc is heavily committed to providing good value, high quality products to its customers. In order to do this, Greggs plc place great faith in this type of research, and the firm's growth is testimony to the success of its approach.