Increasing employee engagement through HRM
A Harrods case study

Page 1: Introduction

Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over 330 different departments. Its global reputation and prestige is instilled through its brand values. Brand values represent what an organisation stands for. Harrods values are – British; Luxury; Service; Innovation and Sensation.This case study demonstrates...
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Page 2: Human Resource Management (HRM)

Human Resource Management is a process of valuing and developing people at work. It covers all aspects of developing employees, including three important steps: Recruitment and selection - attracting suitable new employees. Performance - enabling employees to perform their roles to the best of their ability by keeping them informed and providing relevant training opportunities. Development...
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Page 3: Communications and cultural change

The changes mentioned before have resulted in Harrods developing a people-focussed culture in order to better engage with its employees. The culture of an organisation is very powerful and has been described as its DNA. It has also been summarised as ‘the way we do things around here’ and is created through shared values, attitudes, beliefs and norms. One of the reasons why Harrods...
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Page 4: Leadership

Leadership is important in shaping the culture of an organisation. There are two opposite poles in terms of leadership, these are autocratic and democratic. Autocratic leaders tell employees what to do. On the other hand, democratic leaders encourage input from employees, listen to their ideas and enable them to make decisions. Both styles have their place, depending on circumstances. For...
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Page 5: Benefits of Human Resource Management

Research into Human Resource Management indicates that the factors that really motivate employees are intrinsic ones which are based on meeting the personal needs of an individual. Human beings have a number of key psychological needs including: The need to feel that you can do something well. The need to be part of a group. The need for respect and encouragement from others. These needs are...
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Page 6: Conclusion

Human Resource Management should be seen as a strategic function of an organisation. It helps to build a competitive edge for an organisation by positively engaging its employees. Key ingredients of effective Human Resource Management are having in place an appropriate leadership style and effective two-way communications with employees. This creates an open and honest environment where...
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