Increasing employee engagement through HRM A Harrods case study
Page 3: Communications and cultural change
The changes mentioned before have resulted in Harrods developing a people-focussed culture in order to better engage with its employees. The culture of an organisation is very powerful and has been described as its DNA. It has also been summarised as ‘the way we do things around here’ and is created through shared values, attitudes, beliefs and norms. One of the reasons why Harrods is so successful today is that it gives its employees a voice for change. All employees are encouraged to give feedback on every aspect of how Harrods operates. The opportunities for managers and employees to be engaged in sharing their views and ideas is summarised in the table.
The first employee survey highlighted that a difference existed between the customer experience and the employee experience. Harrods tackled these issues as a matter of urgency. A priority was the modernisation of the staff restaurant, providing an inviting eating space with high quality, nutritionally balanced food. The effectiveness of this approach is summed up by one employee, Hayri Volkan, who is a Retail Manager. She says:
‘My views are definitely valued, I’m always asked my opinion on things – people who do the job are acknowledged as a good information source.'
Harrods | Increasing employee engagement through HRM