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Tuesday, March 19, 2024
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HomeMarketingProduct LaunchRelaunching a product

Relaunching a product

Food manufacturing is becoming increasingly competitive. Consumers can now choose from a wide variety of products. Choice and price competition means that manufacturers can no longer rely on customer loyalty. Moreover, consumers are now more experimental in their eating habits and, therefore, less predictable. Even a household name as well known as Heinz is subject…

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