Page 1: Introduction
Changes in society, markets and economies has intensified the need for most organisations to be more and more innovative with the products that they offer, in order to attract new customers and increase product holdings. New products and services can provide the mechanisms through which further market growth can be achieved. Increasing competition, which often stems from new products and services, means that innovation in new product development is no longer an option but a necessity.
This case study examines how technology has enabled Intelligent Finance to revolutionise banking, by creating not just a new bank, but a totally new way of banking. Intelligent Finance’s objective is to be the consumer’s champion by placing the needs of customers at the heart of its marketing activity