The importance of employee motivation
A J.D Wetherspoon case study

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Page 4: Maslow

J D Wetherspoon 7 Image 7Maslow identified a hierarchy of needs at eight levels. The first four are essential needs. The other four are life-enriching. Physiological needs are those of food, shelter and clothing. Safety needs are met by providing a non-threatening working environment free from danger and intimidation. Belongingness (a sense of belonging) can be created through good team-working. Esteem is fostered by giving a person a valued job role or position. Wetherspoon recognises all of these employee needs and sets out to meet them.

The other four needs are also important. Cognitive needs include the need for intellectual stimulation – being expected to think and to make decisions, for example. Aesthetic needs relate to how humans respond to beauty in its many forms; workplaces can be aesthetically appealing or unappealing. Self-actualisation is concerned with personal fulfilment; and self-transcendence relates to the joy that comes from exceeding personal expectations.

Maslow suggested that only 1% of the population ever self-actualise ie 99% never overcome the obstacles to achieving complete personal fulfilment. Maslow’s hierarchy of needs provides managers with useful insights into how best to manage people. Managers look to find out not only where individuals feel themselves to be in relation to the hierarchy but also the level that they really want to reach and hold on to. Wetherspoon seeks to provide individual employees with the skills and knowledge that will enable them to climb the hierarchy ladder permanently.
J D Wetherspoon 7 Diagram 1

J.D Wetherspoon | The importance of employee motivation