JD Sports case studies, downloads and information | The Times 100

JD Sports
Case studies in The Times 100

Edition 16 Creating a winning marketing mix

This marketing mix case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth.
1. Introduction
2. Product
3. Price
4. Place
5. Promotion
6. Conclusion

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