Responding to changes in the market environment
A Jessops case study

Page 1: Introduction

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Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography store in Leicester. Today, the company is the UK’s premier photographic retailer operating from over 200 stores around the UK. In addition it has an online shop and call centre. Jessops is the trading name of The Jessop Group Limited, which is a...
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Page 2: Political factors

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Businesses can be affected by many aspects of government policy. In particular, all businesses must comply with the law. They must also consider the impact of any forthcoming legislation on their operations. This may require taking action before the legislation comes into effect. Legislation and regulations One issue that affects manufacturers and retailers of electronic goods is the...
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Page 3: Economic factors

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Impacts of recession Changes in the wider economy impact on businesses. In 2008–09, the UK economy went into recession. This had a negative impact on the retail industry. During this period unemployment was rising. Even people in work felt the effects of the recession. Many employers were forced to cut wages or to keep pay rises very low. As a result, consumers had less disposable...
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Page 4: Social factors

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Society is continually changing. For example, tastes and fashions constantly change. As an example, consider the growing popularity of social media such as Facebook, especially among younger people. Unlike their parents, young consumers have been brought up in an age where mobile phones and computers are used every day. Young customers are more likely to use digital technology, to shop online...
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Page 5: Technological factors

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How technology is changing demand The photography and imaging business has experienced considerable change in recent years. Technology has been at the forefront of this change. New digital cameras and digital media enable ordinary people to take high-quality photographs. These images can be quickly edited and altered. The digital camera market has expanded rapidly as a result. It is also...
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Page 6: Conclusion

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In order to survive in increasingly competitive markets, businesses need to monitor and respond to changes in their external environment. This case study shows how changes in society and technology have particularly impacted on Jessops. The company’s response has been to ride the wave of new technological development. The emphasis has been on developing technological solutions to the...
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