Using advertising to connect with consumers
A Jeyes case study

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Page 6: Conclusion

Jeyes 7 Image 6This case study illustrates the effective way in which creative advertising can inject new life into a maturing brand. The campaign not only encouraged new buyers to purchase Bloo products, it was also instrumental in changing their buying habits, as many of these consumers have continued to buy Bloo long after the campaign ended. With penetration and sales today remaining well above pre-campaign levels, Jeyes knows that Bloo is well and truly back.

Jeyes | Using advertising to connect with consumers