Page 4: Results
Immediately following the airing of ‘Big Bum’, Clean & Clear experienced the largest single increase in value share in an eight week period ever; equivalent to two years of the previous distribution-led growth.
By March 1999, Clean & Clear had met its objective of becoming the No. 1 brand in sales terms. Stockturn increased dramatically for practically all of the individual Clean & Clear products including:
- Clean & Clear Deep Cleansing Cream Wash
- Clean & Clear Exfoliating Daily Wash
- Clean & Clear Regular Lotion
- Clean & Clear Sensitive Lotion.
Clean & Clear became the most popular brand amongst female teenage buyers of medicated skincare, meeting its objective.