Budgeting and strategy
A Kraft Foods UK case study

Page 7: Conclusion

The world food market is dynamic and highly competitive. To succeed, Kraft recognises the need to build in flexibility that enables it to seize appropriate opportunities into its planning activities.

Kraft's budgeting process is based on consensus, and shared understandings. By using rigorous but flexible budgeting arrangements the various components of Kraft are best able to contribute in a coordinated way to delivering strategic objectives.

Kraft Foods UK | Budgeting and strategy


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