LoginPage 3: Accelerating The Growth Of Its Power Brands
In the modern global economy a Power Brand is a brand which delivers a competitive advantage based around three key areas; quality, value and trust.
The four key Power Brands in Kraft Foods' UK business are, The Kenco Coffee Company, Philadelphia, Dairylea and Terry's Chocolate Orange.
Kraft Foods UK | Delivering Service Exellence In The Supply Chain
