The world of sales within an FMCG company is ever changing. To maintain its competitive advantage and guarantee future success, Kraft recognises that it needs to develop strong relationships with its customers by working closely with them to build success for both parties.
As a result of carefully reading the Case Study, students should be able to : know how the sales function is organised at Kraft, understand the key role played by Sales, understand the role of Sales in getting products to customers and consumers.
Below are external web links provided by Kraft Foods UK in relation to their business activities.
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