Using planning analysts at the centre of brand development
A Kraft Foods UK case study

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Page 8: Traditional financial controls

In order to meet Kraft's business objectives, its planning analysts work with other financial managers to ensure that transactional accounting and financial controls work efficiently.

The budgeting process provides the basic information from which cash flow forecasts and balance sheet targets can be calculated and agreed. Having highly qualified planning analysts working across the business ensures that financial controls are compatible with the performance of the business.

A Business Projects and Controls team evaluates the key business processes within Kraft. One of its main aims is to ensure controls are maintained in a practical manner. Kraft is keen for its product managers to develop the company's Power Brands but to do so firmly within the procedures and disciplines laid down by the company to support the growth of the business as a whole.

Kraft Foods UK | Using planning analysts at the centre of brand development