Using strategy and planning to measure, monitor and report performance
A Land Securities Group case study

Page 1: Introduction

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When we visit a shopping centre or go into the centre of a modern city, we take for granted all the services and facilities that are available. The skyline of almost every city within the UK is dotted with new developments designed to serve the needs of modern consumers. These building and property developments have changed the towns and cities and improved our everyday lives. At the heart of such...
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Page 2: Business strategies and plans

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In recent years Land Securities has developed a new business strategy. This is 'to invest in property in sectors where we have expertise and operational skills which give us competitive advantage'. By using existing skills this will provide Land Securities with advantages over its competitors. In order to meet this strategy, Land Securities' five-year plan focuses on providing a range of buildings...
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Page 3: KPIs and stakeholders

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Some of Land Securities' KPIs or business objectivesare financial, while others are non-financial. A financial example is 'to create sustainable, long-term returns for shareholders. (Sustained real growth in earnings per share to be at least 3% per annum over rolling three-year periods, with annual revenues and profits to exceed targets)'. KPIs or business objectives provide a series of precise...
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Page 4: Exercising corporate responsibility

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The process of using business strategy and planning to measure and meet the needs of stakeholders is called corporate responsibility. At Land Securities, corporate responsibility is about taking a wide view of everything it does. This provides positive benefits for stakeholders and helps to reduce negative influences. Corporate responsibility helps Land Securities to achieve a balance between...
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Page 5: Financial/non-financial reporting

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Land Securities reports on both the financial and non-financial aspects of its performance to each of seven stakeholder groups. This is part of its corporate responsibility role. For example, Land Securities uses Customer Relationship Management programmes to manage relationships with its customers. Customer visits are also used as part of the reporting process. Land Securities uses the ways in...
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Page 6: Conclusion

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Land Securities takes a wide view of its responsibilities for developing and improving the UK's urban areas. The need for planning is at the heart of this process. Land Securities develops creative projects and sets rigorous financial and non-financial objectives called Key Performance Indicators. It is therefore able to exercise corporate responsibility in order to meet the needs of its seven...
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