The business benefits of diversity
A Lloyds TSB case study

Page 1: Introduction

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Diversity describes people's differences. Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in a civil partnership, being a parent, your political affiliation, career path or level of income can also influence your personal perspectives. These factors make us react, approach challenges and solve problems...
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Page 2: The business case for diversity

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Lloyds TSB believes that its diversity programme is essential to keeping its position as a leading-edge employer. The programme helps Lloyds TSB maintain its first-class brand reputation and the opportunity to maximise its market share. Lloyds TSB's business case for diversity focuses on 4 key areas:
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Page 3: Employment legislation and diversity

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It is unlawful to discriminate on grounds of sexual orientation and religion or other belief. Over the years, the government has created laws to provide a framework between employers and employees. A number of these laws relate to diversity in the workplace. These are designed to make sure everyone has the same opportunities. These laws set the minimum standards that businesses must comply...
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Page 4: Lloyds TSB´s sexual orientation strategy

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[audio=http://download.businesscasestudies.co.uk/player.php?f=bGxveWRzLXRzYi9tcDMvMTIvcGFnZS00Lm1wMw==&titles=Lloyds TSB´s sexual orientation strategy]

Lloyds TSB takes diversity very seriously. The Group's Deputy Group Chief Executive has overall responsibility for its diversity strategy. This includes seven main strands: gender, race and religion or belief, disability, sexual orientation, age and work-life balance. Lloyds TSB believes diversity is important because employing and managing diverse people makes it more well-rounded and...
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Page 5: How does Lloyds TSB communicate its diversity strategy?

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Lloyds TSB believes that staff perform best in an environment that is inclusive, open, flexible and fair. Lloyds TSB has put in place support measures to help LGB staff reach their full potential. It has also focused on creating an environment which respects and values difference. LLoyds TSB's communication programme Lloyds TSB has developed a detailed communications programme to ensure...
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Page 6: Conclusion

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Equality and diversity are not just legal issues or something which is socially desirable, they are essential to competitive advantage. In an ever-tightening employment market, companies need to differentiate themselves as an employer of choice to ensure that they attract and keep the best cross-section of talent. Lloyds TSB is keen to get closer to its customers, to understand their needs...
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Related: Lloyds TSB
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