London 2012 - achieving the vision
A London 2012 case study

Page 1: Introduction

The Olympic and Paralympic Games are the world's largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the Paralympic Games have provided athletes with disabilities with the opportunity to compete at the highest level. All athletes are encouraged to live by a set of shared principles -the Olympic and Paralympic Values of friendship, equality, respect, courage, determination, excellence and inspiration.

The Games are held every four years in a different city and in 2012 London will be hosting the Games. London started the bidding process to be a host city in 2003. Over two years the bid team put together a plan to show how the London Games would be staged. The team presented the plans to the International Olympic Committee (IOC) in Singapore in 2005, along with four other competing cities. After evaluation, the IOC voted for the city that they felt was the most suitable to host the Games in 2012. London received 54 votes in the final round compared to the 50 votes awarded to Paris and so became the host city.

The London Organising Committee for the Olympic Games and Paralympic Games (LOCOG ) has been set up to take responsibility for planning, organising and delivering a memorable Games in 2012. This is a huge task. The £2 billion needed to organise and run the Olympic and Paralympic Games has to be raised by LOCOG from the private sector. This is achieved through selling sponsorship, merchandising, broadcasting rights and tickets for events.

The London 2012 Games will bring together more than 14,000 athletes from 205 countries. Spectators and sports enthusiasts will buy nine million tickets and billions of people around the world will watch the event on TV. Ensuring everything runs smoothly is a tough challenge and LOCOG cannot do it on its own. It has to work closely with many partners and stakeholders to make it happen. This case study shows how creating a clear vision and set of values has made it possible to establish clear objectives for delivering an unforgettable Games.

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