Developing a customer focused sales strategy
A MFI Furniture Group case study

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Page 3: MFI Sales Division MISSION

"To exceed the sales and profit targets required by MFI"

"We will achieve and sustain a competitive advantage through our commitment to the continuous development and support of our people and products"

"The cornerstones of our strategy will be quality service and teamwork in an open and honest environment allied to the principles of performance management and a continuous commitment to change"

This results in a focused and high performing organisation which consistently exceeds its customers' expectations.