Page 1: Introduction
This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a competitive advantage. Morgan Stanley Dean Witter is a global financial services company that seeks to maintain a leading market position in each of its business areas:
- asset management
- credit and transaction services.
It combines global strengths in investment banking, institutional sales and trading with investment and global asset management services. It also provides consumer credit products to its customers. Morgan Stanley Dean Witter is a global organisation, operating from four major trading centres: London, New York, Hong Kong and Tokyo.
Information technology is fundamental to all of its business areas. This study is concerned with the business of securities. Securities are financial assets which can be bought and sold by investors in organised markets. The stock exchange is the market for securities.