Page 2: Aims and vision
An organisation’s vision describes where the business wants to be in an ideal world. A vision is aspirational and can be inspirational for employees and stakeholders. Aims describe what the business intends to do in the long term and help to deliver the vision. Examples of aims might be to increase profit or to improve the business’ impact on the environment.
The aviation sector as a whole is experiencing significant change with air traffic management services now being a global market. NATS needs to be able to respond to economic pressures and meet efficiency and environmental targets. It also has to be able to meet the challenge of increasing numbers of competitors bidding for global contracts.
NATS’ vision is: ‘to be acknowledged as a global leader in innovative air traffic solutions and airport performance’. In order to achieve its vision, NATS has established several key aims:
- Continuous growth for the business, both organic and inorganic with a view to achieving and sustaining turnover of over £1bn by 2015.
- Reducing safety risks across the business – NATS handled 2.1 million flights in 2011. For the fourth year running, there were no incidents where the distance between aircraft under NATS air traffic control was compromised. In an industry where safety is of the greatest importance, NATS has also developed safety innovations such as a GPS-based device to help private pilots avoid controlled airspace, as well as a system to track helicopter flights between oil platforms in the North Sea.
- Engaging with and focusing on its customers’ needs – this includes implementing technical developments that will deliver fuel savings for airlines, improve efficiency and ensure continued punctuality and reduced operating costs for airports.
- Increasing efficiency and effectiveness of internal operations – for example, NATS efficiency in purchasing has been recognised with the award of the Gold certificate from CIPS (the Chartered Institute of Purchasing and Supply). This has resulted in cost savings and established best practice for all parts of the business.
- Reducing carbon emissions – for example NATS made over 100 operational and procedural changes in air traffic flows. These have saved an estimated 115,000 tonnes of CO2 emissions since 2009 – a fuel saving worth £22 million.