Effective strategies for long-term growth
A NATS case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 3: Objectives

Objectives set out the outcomes the business needs in order to achieve its aims and may relate to functions or the whole business.

SMART objectives

The use of SMART objectives helps a business to ensure that its progress towards achieving its objectives can be measured.

Specific – so that everyone knows exactly what is to be achieved
Measurable – sets out the level to be achieved
Agreed – relevant staff are involved in setting the objectives and are committed to keeping them
Relevant – to the organisation’s overall purpose
Time-framed – to ensure that it will fit within the organisation’s overall plans

Examples of SMART objectives set by NATS include:

  • To reduce the level of safety risk across the business by 40% over a period of four years.
  • To reduce CO2 emissions related to air traffic management by an average of 10% per flight by 2020, from a 2006 baseline. The interim target is to achieve an average of 4% per flight reduction by 2015.

Nats 17 Image 8Airlines bear significant costs, for example of fuel, fees for airport slots or in maintaining safety. Delays or flight inefficiency adds to these costs. In response to its customers’ needs, NATS helps to limit delays by effective air traffic control and improves use of fuel by providing more efficient flight routes.

As an example, at Gatwick airport, which is the busiest single runway airport in Europe, 53 planes are scheduled to take off or land each hour and NATS has even managed up to 60 planes on the runway in peak hours. NATS is aiming to increase this scheduled capacity to 55 by the summer of 2014 through use of new technology and by improving the design of airspace and runway usage.

NATS | Effective strategies for long-term growth