Business principles in action - nutritional labelling A Nestlé case study
Page 6: Conclusion
This case study demonstrates that Nestlé's approach to responsible business is good business. By focusing on the development of GDA labelling, it shows how a market-orientated business can use its business principles to satisfy the needs of consumers. In the longer term, it is good for the business since it helps to Create Shared Value and allows Nestlé to connect positively with its consumers.
Nestlé | Business principles in action - nutritional labelling