LoginPage 4: Corporate business principles as a form of social auditing
The purpose of corporate business principles is to influence how employees within the organisation behave. These principles and policies are given to everybody at Nestlé. These principles provide clear guidelines for employees. This helps them to make choices which reflect the company's ethical stance. As well as creating value for the company, Nestlé also creates value for the societies it serves. The business principles which determine how it does business create a framework for auditing the activities of the organisation. This auditing ensures that the business Creates Shared Value. Nestlé emphasises the importance of evaluating its activities against the business principles. This makes it possible to measure the behaviour of the business in ethical and socially responsible terms.
Measuring effectiveness of communications
Nestlé spent considerable sums of money on a consumer communication campaign on GDAs. This was to make consumers aware of the new labelling system so that they would use it when choosing what to eat and buy. The campaign was evaluated by a market research company to help Nestlé understand how well the communications with consumers had worked. It also helped assess how informing consumers about product content actually influences what they buy. Monitoring is very important for Nestlé to assess the impact of its business practices both on society and on its contribution to Creating Shared Value.
