Kit Kat: Revitalising a Brand Leader
A Nestlé case study

Page 10: Conclusion

The launch of Kit Kat Chunky has shown that intelligent innovation and adaptation, supported by meticulous market research and product promotion, really can extend a successful product's life-cycle significantly.

Nestlé | Kit Kat: Revitalising a Brand Leader

Learn more from Nestlé


You can download resources for this case study below

Glossary »

More from Nestlé

Below are external web links provided by Nestlé in relation to their business activities.


Subscribe to our newsletter for current business news including lesson plans and activity ideas.

Share this website

This page and contents, ©2017 Business Case Studies, is intended to be viewed online and may not be printed. Please view this page at