The Maggi 'A Natural Choice' range is designed to combine chefs' requirements for tasty wholesome food with consumers' requirements for more nutritionally balanced, healthier meals. Maggi 'A Natural Choice' is a carefully researched and developed product designed to give customers more of what they want.
This case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles.
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