Nutrition, Health & Wellness - New Product Development at Nestlé
A Nestlé case study

Page 4: New product development (innovation and renovation)

Stages of development

Each of Nestlé's European factories is a centre of excellence that specialises in developing new areas of food technology. New paste bouillon research and development is carried out at an Austrian factory. The new Maggi 'A Natural Choice' paste bouillons are created and developed there. New product development involves a number of important stages. To give an idea of timescale, the development process for paste bouillons took 6 months.

At the same time front labels are designed, product photography commissioned, recipe sheets produced and sales presenters are designed to ensure a successful product launch.

Nestlé | Nutrition, Health & Wellness - New Product Development at Nestlé

Downloads

You can download resources for this case study below

Glossary »

More from Nestlé

Below are external web links provided by Nestlé in relation to their business activities.

Case study pages

Newsletter

Subscribe to our newsletter for current business news including lesson plans and activity ideas.

Share this website

This page and contents, ©2017 Business Case Studies, is intended to be viewed online and may not be printed. Please view this page at http://bizcas.es/5L8aSz.