Page 12: Conclusion
This case study highlights the way in which a top quality product can improve its performance by successful and intelligent marketing. Today, products are closely associated with lifestyles and as people become better off they can afford more of the 'better things' in life. Advertising can play an important role in helping consumers to develop a taste for new and more exotic products. However, if consumers are to become regular purchasers of products like premium quality instant coffee, then it is the responsibility of manufacturers to constantly upgrade products in order to meet ever higher expectations better.