Using PESTEL to design effective strategies
A Network Rail case study

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Page 6: Conclusion

Organisations make strategy to fulfil their corporate objectives. These arise from the aims and influences of their stakeholders. A business organisation adds value by ensuring that total costs are exceeded by corresponding increases in value. Network Rail is committed to adding value but some of its costs and benefits are social rather than financial. As well as meeting its fiscal targets, Network Rail has to meet non-financial performance indicators such as safety in operations. PESTEL analysis is essential to Network Rail in working to understand and meet the expectations of stakeholders. It uses PESTEL in its strategy-making and this is a key to its success in recent years.

Network Rail | Using PESTEL to design effective strategies