NIVEA case studies and information

NIVEA
Case studies in The Times 100

Edition 14 Developing a marketing plan

The study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives.
Edition 13 The use of the marketing mix in product launch

This marketing mix case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.
1. Introduction
2. Product
3. Price
4. Place
5. Promotion
6. Conclusion
Edition 11 Segmentation

This segmentation case study helps students understand how companies segment the market to meet consumers' needs.