Office of Fair Trading
Case studies in Business Case Studies
Edition 9 Making markets work well with customers
As a result of carefully reading the Case Study, students should be able to: understand the sources of consumer power, understand how the forces of demand and supply work to determine market prices , describe how the OFT uses its powers to promote fair competition. ,
This consumer protection case study looks at how the OFT helps to make markets work better for consumers through its roles of investigation, enforcement and communication. We can support the work of the OFT by becoming more discriminating and by seeking and demanding excellent products and high standards of service.
This government influence case study demonstrates how competition policy seeks to encourage and improve the competitive process, and to ensure consumers feel the benefits of that process. These aims are achieved in practice through competition law.