Supporting superbrands: the role of high-tech suppliers
A Pittards case study

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Page 5: Leather technology and product development

To be the 'best' in the modern world, firms have to be at the forefront of technological development. Pittards' world class leather technology is a key business differentiator. Leather is a highly technical component. The best materials available are used to ensure that materials meet the requirements placed on them by the customers and end consumers.

Pittards prides itself on being at the leading edge of technological product development. For example, 30 years ago it began the development of WR100 technology, and over the years this has become increasingly more sophisticated. This technology is based on a detailed understanding of the fibre structure of leather. Processes are carried out which coat individual fibres to improve their performance, creating a leather finished product that is water resistant, breathable, with a low water uptake and which allows gloves and footwear to dry soft, quickly.

Leathers treated with WR100 technology are wind and rain resistant, while at the same time allowing sweat to escape from the hands. In addition, Pittards has incorporated state of the art thermal regulation technology into its leathers. This enables gloves and footwear to absorb heat from the hands and feet which is then stored in the materials. This enables the hands to stay cool, with obvious benefits to golfers, racing drivers, climbers etc.

Pittards | Supporting superbrands: the role of high-tech suppliers