Developing products and services to meet market demand A Portakabin case study
Page 1: Introduction
Intelligent business organisations understand the 'fit' between their products and their markets. Over time, companies develop strengths that need to be developed in a positive way. They adapt what they do best to the changing requirements of the market place.
This case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting the increasingly demanding and highly specific requirements of the healthcare industry.
The Portakabin Group is a private company, owned 100by the Shepherd family. This integrated Group is involved in the hire and sale of interim and permanent accommodation.
Portakabin Ltd specialises in producing modular buildings. In modular construction, buildings are manufactured and fitted out in a controlled factory environment whilst the foundations are being prepared on-site. The customer's modules are then taken to the site, craned into position and linked together. Architectural features (e.g. external cladding, glazing, lifts, a stair tower or a pitched roof) are added on-site.
The advantages of modular construction include:
vastly improved programme times
significantly improved quality
greater ability to customise the building
minimal disruption during construction
safer, quieter and cleaner work on-site.
The divisions within the Portakabin Group reflect client's needs e.g. Portakabin Hire supplies interim accommodation and fittings such as air-conditioning, on hire, whereas Yorkon manufactures complex, architecturally designed permanent buildings.
Portakabin | Developing products and services to meet market demand