How the role of marketing drives business forwards
A Portakabin case study

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Page 6: Conclusion

Portakabin supplies premium working environments to clients who demand ever-higher standards. It maintains its leading position in a competitive market with a balanced marketing mix. This is designed to provide clients with quality products and highest service levels. It has developed as a trusted brand.

Market research is particularly important in helping to measure the effectiveness of the marketing mix. Customer loyalty is measured by how likely a client is to recommend the business to colleagues. High satisfaction scores show that Portakabin is providing goods and services which continue to delight customers.

Portakabin | How the role of marketing drives business forwards