Responding to an Emerging Market
A Portakabin case study

Page 5: Portakabin

Portakabin belongs to that select group of companies which have made such a mark that in popular speech its brand name is sometimes used (wrongly) for all the products of a particular industry. Such fame is a mixed blessing - there are some modular buildings and portable constructions on the market which Portakabin does not manufacture.

'Portakabin' is a registered trade mark and may be used only to describe buildings manufactured by Portakabin Limited. The company is protective of its mark and takes action against any infringement/misuse of the trade mark. This is mainly due to the need to protect it from becoming a generic term and the associated risk of the company losing exclusive rights to the use of the name, as happened to Aspirin and Escalator.

Portakabin provides quality modular factory-built accommodation. Its products include modular building systems, relocatable self-contained accommodation and also flat pack buildings to export worldwide. (For some buildings, there is a hire service for customers who prefer not to buy outright.)

The Portakabin Group also includes Yorkon Limited, a single source building service specialising in steel frame modular building systems for use within healthcare, education etc as well as general commercial use. The group also provides added-value services including climate control, office planning and furniture solutions.

Continuous research and development by Portakabin has enabled it to provide state-of-the-art building solutions and to establish market leadership across a range of product areas.

Portakabin | Responding to an Emerging Market

Downloads

You can download free resources for this case study below

For students
For Teachers

More from Portakabin

Below are external web links provided by Portakabin in relation to their business activities.

Newsletter

Subscribe to our newsletter for current business news including lesson plans and activity ideas.

Share this website